To begin a productive partnership, we need several key pieces of information that help us understand your business and develop an effective growth strategy. This includes your business goals and KPIs (what success looks like for you), information about your target audience and ideal customer profile, details about your current marketing activities and their performance, access to existing analytics platforms (with appropriate permissions), insights about your sales process and cycle length, and information about your competitive landscape. We also benefit from understanding your previous marketing experiences – what has worked well and what hasn’t. Our onboarding questionnaire guides this information gathering process, and we’re happy to sign NDAs before receiving sensitive business information. The more context you can provide, the more quickly we can develop strategies that align with your specific needs and opportunities.

‍

GrowthMak’s pricing is customized based on your specific business needs, goals, and the scope of services required. Rather than offering one-size-fits-all packages, we develop tailored proposals that align with your budget and expected ROI. Our engagements typically follow either a project-based model for defined initiatives (like website development) or a retainer model for ongoing services (like growth marketing and lead generation). Investment levels vary based on factors such as campaign complexity, number of channels, content requirements, and competitive intensity in your industry. What remains consistent across all engagements is our commitment to delivering measurable value that exceeds your investment. During our initial consultation, we’ll discuss your budget parameters and develop a proposal that maximizes impact while respecting your financial constraints.

‍

Working with GrowthMak follows our proven four-step methodology designed to deliver measurable results. We begin with a thorough Consultation phase where we dive deep into understanding your business goals, target audience, current marketing performance, and competitive landscape. This foundation informs the Strategy phase, where we develop a customized growth marketing plan tailored to your specific needs, including channel selection, messaging frameworks, and performance metrics. During the Execution phase, our team implements the strategy across selected channels with meticulous attention to detail and quality. Finally, our Optimization phase involves continuous monitoring, testing, and refinement to improve performance over time. Throughout this process, you’ll have a dedicated point of contact who provides regular updates and ensures alignment between our work and your business objectives.

‍

GrowthMak integrates AI into B2B growth marketing strategies through a practical, results-focused approach that enhances rather than replaces human expertise. We identify specific areas where AI can deliver the greatest impact for your business, such as audience targeting, content optimization, or conversion rate improvement. For example, we might implement machine learning algorithms that analyze your historical lead data to identify patterns of successful conversions, then use those insights to refine targeting parameters. We can deploy natural language processing to analyze customer feedback and communications, uncovering valuable insights about pain points and preferences. Our AI integration is always tied to measurable business outcomes – we focus on applications that directly contribute to generating more qualified leads, improving conversion rates, or increasing customer lifetime value.

‍

AI enablement is the strategic integration of artificial intelligence technologies into your marketing and business operations to enhance decision-making, automate processes, and deliver personalized customer experiences. At GrowthMak, we implement practical AI solutions that deliver tangible business benefits rather than implementing technology for its own sake. For B2B companies, AI enablement can include predictive lead scoring to identify your most promising prospects, content personalization that delivers the right message to each buyer persona, automated customer journey mapping, and intelligent data analysis that uncovers insights humans might miss. These capabilities allow you to make more informed marketing decisions, allocate resources more efficiently, and create more relevant experiences for your prospects and customers – all of which contribute to improved conversion rates and revenue growth.

‍