Scaling an ecommerce Business to $100K+ Revenue in 6 Months
Founded in 2013, Kinetic Motorcycles is dedicated to bringing innovation, creativity, and function to the hand-built motorcycle culture. The company designs and manufactures original, high-quality custom motorcycle parts in the USA. Growthmak partnered with Kinetic Motorcycles to enhance their online presence, increase sales, and establish them as a leader in the motorcycle customization market.
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Project Summary
Founded in 2013, Kinetic Motorcycles is dedicated to bringing innovation, creativity, and function to the hand-built motorcycle culture. The company designs and manufactures original, high-quality custom motorcycle parts in the USA. Growthmak partnered with Kinetic Motorcycles to enhance their online presence, increase sales, and establish them as a leader in the motorcycle customization market.
Project Implementation
- E-commerce Website Development: Growthmak redeveloped Kinetic Motorcycles' Squarespace website to enhance user experience and improve click-through rates.
- SEO Optimization: Growthmak implemented a comprehensive SEO strategy, including keyword research, competitive analysis, and the creation of SEO-optimized content for website and product pages.
- Content Writing: To establish Kinetic Motorcycles' authority and professionalism, Growthmak delivered monthly compelling and SEO-friendly blog posts.
- Email Marketing: Growthmak set up an email marketing automation system using Squarespace's built-in tools, creating engaging content for email flows, including welcome and abandoned cart sequences.
- Paid Advertising:
- Google Ads: Growthmak's Performance Max campaigns generated $27,663 in revenue with a ROAS of 4.
- Meta Ads: Manual and Advantage+ campaigns generated $19,354 in revenue with a ROAS of 3.5.
- Overall Paid Advertising Revenue: $47K with a ROAS of 3.8.
- Conversion Rate Optimization: Growthmak used data-driven analysis and A/B testing to improve website landing page conversion rates.
Project Results
- Significant SEO Improvement: Growthmak's SEO strategy resulted in first-page rankings on Google SERP for multiple targeted keywords and generated $62,831 in revenue.
- Improved Website Traffic: Growthmak's full-funnel strategy increased website traffic by 43,995.6% from November to April.
- Enhanced Brand Visibility: Kinetic Motorcycles' online presence was strengthened, establishing them as a leader in the motorcycle customization market.
- Significant Revenue Growth: Growthmak's full-funnel strategy (organic & paid) generated over $100K in revenue within six months.
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